Cookie policy

Cookies Policy 

Leicester Animal Aid's website ( uses cookies. We need to have your permission to do so. This policy details the different types of cookies we can use, and those we do use, to give you transparent information on how and why we use them so you can make an informed choice whether or not to "accept cookies". 


A cookie is a small file, which asks permission to be placed on your computer’s hard drive. They are widely used in order to make websites work, or work better, as well as to provide information to the owners of the site. A cookie often contains a unique number, which can be used to recognise a user of your computer returning to a website that it visited previously. Some cookies are essential in order for parts of the website to work correctly.

If you want to know more about cookies, or how to control or delete them, then we recommend you visit for detailed information and guidance.

How we use cookies

We use cookies on our website for internal purposes, such as tracking how users navigate through our website. This helps us to access and improve Leicester Animal Aid’s website.

We use the information from cookies to:

  • Help users navigate through our website
  • Work out if the website is working effectively
  • Compile statistics on how our website is being used which can help us to improve our website for users
  • Personalise and improve the service we offer you be understanding your preferences
  • See if the advertising provided by our Google Ad Grant (see below) is being spent in the best possible way

Types of Cookies

There are four types of cookies:

  1. Essential - these are essential for running our website. Without these cookies you may not be able to use some of the features of our website
  2. Performance/Statistics - these monitor website performance and collect anonymous data on how visitors use our website. These cookies help us to improve how our website works.
  3.  Functionality - these are used to help remember your preferences so that a website can be customised for your use
  4. Advertising- these are used to target advertisements based on the perceived interests of users, based upon previous web browsing activity. 

Cookies on our website

Cookies on our website


Tracking Data & Online Security


Some emails that we send you have no tracking in at all e.g. service emails with invoices or receipts attached. Other emails we send we can track, at an individual level, whether the user has opened and clicked on the email. We do not use this information at a personal level, rather we use it to understand open and click rates on our emails to try and improve them. If you want to be sure that none of your email activity is tracked, then you should opt out of our emails which you can do via the unsubscribe link at the bottom of every email we send.

Google Analytics

Google Analytics provides anonymous statistics on website usage. Cookies help to track helps to who visits our website, how the website is used, what’s popular on our website and what isn’t and if visitors return to our website.

You can read more about Google Analytics here 

For more information on how Google uses information from sites or apps that use their services and how you can control your data visit 

Google Ads

Leicester Animal Aid receives a Google Ad Grant for Google Ads advertising. This means that when using the Google Search engine, our adverts may appear at the top of the list (but marked as an advert) or "Ad" based on search terms that we provide to them.

Leicester Animal Aid uses this tool to promote our rescue and rehoming services, for both dogs and cats, and also to promote fundraising and volunteering activities. Google uses cookies. We also use the conversion tracking feature of Google Ads that adds cookies to a person’s computer when they click an advert. This helps us track how effectively we are using the grant money available to us to help to promote our work.  

You can opt out of Google’s use of cookies by visiting Google’s Ads Settings. Alternatively, you can opt out of third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt out page.

Your rights

You have the right to choose whether you want to accept these cookies. You can choose to do this by amending or setting the controls on your browser to reflect your cookie preferences. However, some cookies may be required to use the website in full.

Changing your cookie preferences

You will have been given the option to determine which cookies are allowed when you entered our website. To change your preferences, please click here.

The “Help” menu in the toolbar of most web browsers will tell you how to change your browser’s cookie settings, including how to disable altogether or allow your browser to notify you when a new cookie is made.

For information on our full Privacy Policy please visit