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Fundraising policy

Leicester Animal Aid is registered with the Fundraising Regulator and we have agreed to the Fundraising Promise. 

This promise outlines the commitment made to donors and the public by fundraising organisations which register with the Fundraising Regulator. Those who register with the regulator agree to ensure their fundraising is legal, honest, open, honest and respectful.

The Fundraising Promise

The standards for fundraising are set out in the Code of Fundraising Practice.

We will commit to High Standards

  • We will adhere to the Fundraising Code of Practice.
  • We will monitor fundraisers, volunteers and third parties working with us to raise funds, to ensure that they comply with the Code of Fundraising Practice and with this Promise.
  • We will comply with the law as it applies to charities and fundraising. 
  • We will display the Fundraising Regulator badge on our fundraising material to show we are committed to good practice.

We will be clear, honest and open

  • We will tell the truth and we will not exaggerate.
  • We will do what we say we are going to do with the donations we received.
  • We will be clear about who we are and what we do.
  • We will give a clear explanation of how you can make a gift and change a regular donation.
  • Where we ask a third party to fundraise on our behalf, we will make this relationship and the financial arrangement transparent.
  • We will be able to explain our fundraising costs and show how they are in the best interests of our cause if challenged. (You can view our Annual Reports and Financial Reports at the Charity Commission's website here).
  • We will ensure our complaints process is clear and easily accessible. (You can view our Fundraising Complaints Policy here).
  • We will provide clear and evidence based reasons for our decisions on complaints.


We will be respectful

  • We will respect your rights and privacy.
  • We will not put undue pressure on you to make a gift. If you do not want to give or wish to cease giving, we will respect your decision. (You can email info@leicesteranimalaid.org.uk or call 01455 888257 to tell us you do not wish to continue giving).
  • We will have a procedure for dealing with people in vulnerable circumstances. (You can view our Vulnerable People Fundraising Policy here). 
  • Where the law requires, we will get your consent before we contact you to fundraise.
    If you tell us that you don't want us to contact you in a particular way, we will not do so. We will work with the Telephone, Mailing and Fundraising Preference Services to ensure that those who choose not to receive specific types of communication don't have to.


We will be fair and reasonable

  • We will treat donors and the public fairly, showing sensitivity and adapting our approach depending on your needs.
  • We will take care not to use any images or words that intentionally cause distress or anxiety.
  • We will take care not to cause nuisance or disruption to the public.

We will be accountable and responsible

  • We will manage our resources responsibly and consider the impact of our fundraising on our donors, supporters and wider public.
  • If you are unhappy with anything we've done whilst fundraising, you can contact us to make a complaint.
  • We will listen to feedback and respond appropriately to compliments and criticism we receive.
    We will have a complaints procedure, which can be viewed on our website or available on request. 
  • Our complaints procedure will let you know how to contact the Fundraising Regulator in the event that you feel our response is unsatisfactory.
  • We will monitor the number of complaints we receive each year and share this data with the Fundraising Regulator on request.